Brand DNA

Find out how STIHL has been making it easier for people to work in and with nature for over 95 years.

Landscape of forest and mountains


STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 42 of our own sales and marketing companies, around 120 importers and more than 55,000 dealers in over 160 countries. STIHL also has its own online shops, which will be expanded internationally over the next few years. 

Five forestry workers happily stand together in a semicircle

STIHL manufactures in seven countries around the world – Germany, USA, Brazil, Switzerland, Austria, China and the Philippines.

From 1971, STIHL is the best-selling chainsaw brand in the world. The company was founded in 1926 and is headquartered in Waiblingen near Stuttgart.

"Making it easier for people to work in and with nature."

Andreas Stihl, company founder

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Pioneering spirit for more than 95 years

It began in 1926: Andreas Stihl founded his company and developed his first chainsaw. This invention revolutionised forestry work and made STIHL a global market and technology leader. The secret of success to this day? Developing revolutionary innovations time and again with the pioneering spirit of our company founder. For example, with battery technology, digital solutions, robotics and artificial intelligence. We are passionate about this and aim to constantly develop. Everything to make it easier for our customers to work in and with nature.


Our connecting values worldwide

STIHL employs people from all over the world and STIHL is at home in global markets. That is why it’s important for us to have values that connect us across national borders and determine our actions. Sustainable success is the reward for continuous development and operating companies based on long-term principles and binding guidelines. As a family business, we are convinced of this. And this aspiration is reflected in our corporate culture and values. Like the company, our values have grown and are relived and developed day after day.

STIHL in figures


The STIHL Group achieved record sales of 5.5 billion euros in 2022. This corresponds to growth of 8.6 percent compared to the previous year. 90 percent of sales were generated outside of Germany. The trend towards cordless power tools continued. The STIHL Group recorded a slight decline in the petrol segment. 


With a high equity ratio of 60 percent, the Group’s capital structure remains very solid. This means that STIHL can continue to finance investments from its own liquid funds. As in previous years, investments were significantly above depreciation. The positive business development led to a 2.3 percent growth in the workforce to 20,552 employees worldwide (effective date: 31 December 2022). More information on the 2022 financial year can be found in the STIHL Annual Report and in the online Annual Report.

Women in management positions at STIHL


We live equal opportunities and actively encourage women to pursue a career at STIHL. Only performance, skill and potential are important to us. Four out of the twelve Supervisory Board members are female, meaning that the proportion of women on the Supervisory Board of STIHL AG is above the required proportion of 30 percent. Three of the six members of the STIHL AG Executive Board are now women. At its meeting on 29 June 2022, the target figure of “at least one woman” will be set for the future appointment of the STIHL AG Executive Board.